Your client's message is what sets them apart from the competition - it explains to your client's prospective customer why they want your client's service or your client's product. Your client's Website represents the first step in communicating that message, by making it available to the enormous number of Internet users browsing the Web.

It is estimated that 69.6% of Americans use the Internet (Nielson/Netratings 2007). This represents over 210 Million potential new customers for your client's business in the U.S. alone.

Despite this fact, the Internet is full of unsuccessful attempts at online business. Why do so many online businesses fail to get their share of the online marketplace? Simple - they are the destination that no one can find. Their message gets lost in the billions of Websites that are available to consumers and businesses.

Businesses and consumers alike have more choices than ever before for the products and services they want and need. They want the information your client has to offer - they want to hear your client's message to help them decide between their options. If your client's message doesn't reach them - someone else's will.

In the continuing series of getting your client's message out, LeapFrog Small Business will discuss ways to help your clients communicate with prospects and customers - including:

• Search Engines
• Permission Marketing
• Directories