It's 2007.

Like it or not, we're living in the digital age. If you don't have even a basic website, it raises some eyebrows about your client's credibility.

It automatically expands every other advertising dollar you spend tenfold.

I've tried cramming information and branding and value-drivers and the kitchen sink into a 2 column newspaper ad. Or a lawn sign. Or a billboard people will be passing at 70 mph. You can't do it. But with one short, memorable string of characters-your client's web address-you can point everyone that comes across your client's ad, sign, or radio spot to all the information you want them to have.

We're living in the age of the savvy consumer.

Especially if you sell large-ticket items or services that can't be sold over the internet, your client's customers want to feel like they've done their homework before purchasing your client's product or service. A website gives them the feeling they've researched you and know a bit more about you before making a purchasing decision.

It's a media outlet you control.

A regularly-updated site can position you as an expert in your client's field; which creates a value-add to your client's products and services and endears you to the hearts of your client's potential customers.

If you sell products that are shippable, it's the cheapest location you'll ever open.

Will the world beat a path to your client's door just because you open an e-store? Nope. Like a bricks-and-mortar store, it requires some effort and marketing to drive customers to your client's online store. But compared to the cost of opening a brick-and-mortar store, it's a great way to expand your client's potential customer base exponentially.