The internet is changing constantly, as are users' online habits. To be truly successful with your client's online business, it is important that you and they stay informed.

Online technologies and marketing is so broad that staying informed and on top of the trends can be a daunting task. The best way to gather and maintain the level of knowledge you need to succeed is to find and use a comprehensive and reliable resource. Good resources for this knowledge will consist of several elements:

• Introductory information regarding interactive technologies and marketing information
• More advanced information for those that want to continue building their knowledge
• Updated information regarding tips and trends online

Often times the areas described above will be provided in varying formats. For example, the Blog you are currently reading is an example of a good resource for Updated information on tips and trends. Introductory information is available in LeapFrog Small Business Marketing Central, as is more advanced information for plan subscribers.