Clean, Professional and Easy.

Our professionally designed templates make creating a beautiful site simple. When it comes to design, there are a few key considerations that can ensure that your site is a cut above the typical small business site.

Keep the layout of content as streamlined and uncluttered as possible. You have a certain amount of screen real estate to convey your brand and your value drivers to potential customers. Particularly on the home page, don't clutter it with inessentials.

Make it clearly apparent what is the first, most important thing on the page. While a distinctive look is important, don't stray too far from user expectations when it comes to where to look for important items like contact information and a clear starting point for reading.

Arrange the navigation in a logical order, so it's clear what you expect the user to do next every step of the way. The last thing you need is users who are frustrated by a confusing, counter-intuitive path through the site.

Keep your color palette restricted to create a unified look, so the few highlighted items really stand out. Less is definitely more when it comes to color. Create maximum impact by determining one or 2 neutral background shades and one or 2 complementary shades for emphasis and contrast.

With LeapFrog Small Business' powerful E-Simplicity web building tools, it can be tempting to throw everything and the kitchen sink at your users to attract their attention. A little restraint and attention to detail can take you far in creating a design that not only attracts visitors, but keeps them coming back.