There are approximately 380 Million people every month on Google alone searching the Internet for information, products, and services online. That represents more people than the entire population of the United States of America (est. 296 Million by the U.S. Census Bureau.)

Search Engines represent the largest available consumer base in the world. Regardless of the information, product or service your client offers, the internet provides a source of potential customers that can not be ignored.

If your client already has a Website, or is currently creating a Website, there is no guarantee that the Search Engines will find them. Submission services are a good way of ensuring that Search Engines are aware of your client's site. Be wary, however, or the services you use for your client's site - many Search Engines penalize Websites for software based submission. The best way to make sure that your client's site is indexed is through manual submission, which involves an individual monitoring Search Engine Index status and submission as necessary to maintain presence.

Even once Search Engines are aware of your client's site; it takes time to achieve a ranking that will generate traffic to their site. Luckily, there are ways to use Search Engines to get guaranteed traffic to your client's site. The methods include Pay Per Click, Product Placement, and Content Match networks. These methods will be discussed in greater detail in a later installment.