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The Internet has become the means that consumers use when determining where and on what to spend their money. This includes financial decisions. The need for a strong online presence has never been greater, especially when a mortgage company is trying to set itself in the eyes of consumers as a reliable, credible entity. How can a mortgage firm achieve this kind of online brand identity both for itself and its brokers? LeapFrog Small Business (LFSB) can offer your mortgage company the tools needed to build a home for itself online. LFSB offers a comprehensive suite of services ranging from website design and content management solutions to website hosting to an e-mail permission marketing system as well as many other online marketing tools. These can be used to generate more business and establish and reinforce your brand. The LFSB suite can also provide your mortgage company with a new source of recurring revenue. The services are designed to be sold on a subscription basis. By providing them to your individual brokers in this way, your company will have a recurring stream of revenue. The mortgage industry is presently in a time of great unsteadiness. Give your firm and its brokers the means to become level footed online and consider the LeapFrog Small Business suite of services to bolster your company's Internet brand image. |
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