One of the simplest methods of getting traffic to your client's Website is through the use of a directory. Directories are Websites that provide links to a number of other Websites, usually based on a particular category or site type.

When selecting a directory to be listed in, consider the following items:

• How trustworthy is the directory? - Prospective customers will make assumptions about your client's company based on where they find them; does the directory reflect well on your client's business?
• Is the directory relevant? - Generally speaking, internet users don't want to have to work too hard at finding the information they are looking for, and directories will generate more return when they are relevant to your client's product or service
• What is the cost? - Many of the most beneficial directories involve some type of cost to have your client's site listed, look at the cost and expected benefits before making a decision regarding a directory

Directories also provide a secondary benefit - an external link to your client's site which helps to increase Search Engine rankings. Search Engines will look at the relevance and ranking of the sites that link to theirs, providing additional incentive for careful selection.

Keep in mind that a directory is only one step in your client's online marketing efforts - the right directory can provide a boost to their Website traffic and results, but should not be the sole method of communicating your client's message.