If you already have an existing business and an established client base, becoming a Value Added Reseller (VAR) can help you to grow your business. Becoming a VAR allows your business to expand your offerings. This allows you to grow your businesses by attracting new clients and increasing the value of existing clients.

Trends show that an increasing number of businesses and individuals are migrating towards solutions that allow them to consolidate their vendors. Offering a greater range of services grants your clients added convenience and simplicity. You can offer a better value proposition by providing solutions that increase their productivity and help their businesses become successful.

If becoming a VAR is an option that fits your business model, consider the following before deciding on a company to take on as a partner:

• Is the company reputable? - By becoming a VAR, you entrust your clients into a third party solution, make sure you are entrusting a partner that will take care of your clients with the same care you do
• Will the company provide you the resources to make your partnership successful? - becoming a VAR requires a level of knowledge about a service or product that you may have limited experience with, you will want to ensure that the company you partner with provides you with training and resources to assist you in growing your business
• Does the solution provide value to your clients? - Increasing your offerings can be a great boost to your business, but only if you are providing added value through your new capabilities
• What is the value proposition for your company? - A VAR relationship should be beneficial to both partners, the company you select will receive benefit from your partnership and your business should receive benefits (in the form of new business and added revenue) from the company you resell