You've made a great choice in partnering with LeapFrog Small Business to offer them powerful tools to succeed online. But as a Value Added Reseller, there is, in fact, a tremendous value that you add to those tools. Your advice can be invaluable in helping your small business clients achieve their goals. However, first they have to define those goals.

Every good business person knows that there is no asset more valuable than information about your client's customers. Knowing their prospective customers, what they are looking for, and what is important to them makes all of the difference in making sales.

While many of these businesses minded individuals spend large amounts of their time involved in research - far too many forget what is probably the least expensive, easiest, and most reliable method of gathering this information. Your client's customers are the best source of information you could ever ask for. Who knows better what is important to the customers than their customers themselves?

You want your client's business to stand out from the other companies that provide similar products or services. A highly effective way of doing this is through the personalized messaging and expression that a Blog permits.

Creating a Blog, either as an extension of your client's site or as a secondary site, can provide many benefits to the success of your client's Website. A few of the advantages provided by having a company Blog are listed below: